CHALLENGE: Smart & Final is truly unique in the food retailing universe. It began as a wholesaler, supplying businesses in the dusty frontier town of Los Angeles back in 1871. Decades later, through years of evolutionary change, the company now sells directly to more regular households than businesses in stores all over the West.

SOLUTION: Tap in to the core audience of “life’s hosts,” people persons who get their passion from providing for others. Continue nourishing communities one neighborhood at a time while gowing for the future.