Product Launch


The task of explaining the great new flavor experience of Harlem is made infinitely easier when it is compared with the familiarity (and often loathing) of the category leader, Jagermeister. It’s already out there on the street: Harlem is a better tasting, higher class Jagermeister. Pardon the oxymoron. Just by looking at them, side by side, you can see the upgrade from the frat-house to the penthouse, from the keg party to the club. Sometimes being better is just, well, better.