The Nolet Family, makers of Ketel One Vodka, have been creating best-in-class spirits for 10 generations. To introduce Harlem, a new premium Kruiden Liqueur, they asked us to design an extensive package of marketing materials. The goal was to support the sales team, educate consumers and introduce this exciting new spirit to the real influencers – bartenders.
Built around the theme, The World’s Best Tasting Shot, we created everything from bottle-neckers to brochures to a radical, custom-wrapped Hummer. Proost!