Nothing relieves the pain of a heat wave like a nice cold lemonade, especially one made with Citroen by Ketel One Vodka.

Over the past few weeks, we’ve have the privilege of working on Ketel One’s new in-store summer display which landed in stores last month. The concept was to take the fond memory of the lemonade stand we all have from when we were kids and add some of our new adult beverage tastes. Having an in-store display of this caliber can attract customer attention and encourage them to not only purchase a product, but purchase an experience.