A&P Supermarkets

Live Better

In 2012, A&P launched Live Better, its new health and wellness concept with a commitment to being a one-stop shop for everything their customers need to get on the road to living healthier, happier and better lives. We created a brand campaign that included, logo and collateral design, print, in-store signage and digital. Also developed was an engaging, visually stunning and informative website. The comprehensive site enables customers to learn about different health conditions, search healthy recipes, ask a wellness adviser questions on nutrition and sign up for special discounts with the Live Better Wellness Club.