Cirque du Soleil

Destination Imagination

HEILBrice was challenged to develop a sales manual that would focus on three, core areas of opportunity: travel trade, media, and strategic partners with special emphasis placed on the travel trade industry.

Once completed, the sales manual would then be used by the Cirque du Soleil sales and marketing team as a tool to help build sales presentations that meet company brand and communication standards to sell the shows, as well as position the destination appropriately.

The comprehensive sales manual would then be implemented throughout North America and around the globe in key international markets (Canada, Mexico, Japan, South Korea, People’s Republic of China, Australia, United Kingdom, Germany, etc.). In addition, an online version of the manual would be implemented so that Cirque du Soleil could make regular updates.