Great Atlantic & Pacific Tea Company

Live Better Challenge Campaign

For The Great Atlantic and Pacific Tea Company, the 2013 Live Better Challenge was a chance to differentiate from the competition. We provided exclusive online and in-store resources and tools to help customers meet their needs and their New Year’s resolutions. By utilizing multiple channels of communication, shoppers were inclined to use the tools we provided to sign up for the Live Better Wellness Club, shop in our pharmacy and ultimately shop more in our store.