In 2010, The Clippers were a team on the RISE. The prior season proved that they had the young talent and nucleus to ascend to the elite status of the NBA. Full of energy and potential, they were a rocket about to take off. We captured this momentum with a campaign that set a new standard for Clippers basketball, and invited everyone to join the RISE.
RISE proved prophetic as last season was a game-changer for The Clippers. With Blake Griffin lighting up YouTube and SportsCenter every night, suddenly the Clippers were the team with the buzz in Los Angeles. They had been “discovered.” News about this young, talented team spread like wildfire, and it was clear that the Clippers were a team on the RISE.