Marie Callender's

Pie Sale

Marie Callender’s Pie Sale only happens twice a year…so when that time of year rolls around we get pretty excited about promoting Marie’s amazing whole pies to-go for just $7.99. This year the HB team along with the Marie Callender’s marketing team had the opportunity to develop a new pie sale campaign featuring creative that highlighted the hand-crafted, homemade delicious quality of Marie’s amazing pies! For the first time, we were able to go behind-the-scenes and show Marie’s guests the hands-on expertise and passion that goes into making those delicious pies. Advertising elements included broadcast television, direct mail ads, outdoor billboards and in-unit POP.