In 2011, we saw social media consumption begin to surpass most other forms of traditional media. Businesses and brands have some social presence in the form of at least a Facebook page. Many began to actively build and engage customers via their social presence and integrate across functional areas from marketing to customer service. An apt description for the year might be social 1.5 as new services emerged that began to blend social, mobile, and location into interesting offerings. This trend will continue in 2012 as people find meaningful ways to connect and share. Here are the big trends…  Read more

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