Symbols and messages associated with social media are proliferating on TV, and they’re getting through to TV viewers, according to a new survey of 1,000 U.S. adult TV viewers by Accenture, which revealed high levels of recall for social media messaging, as well as high rates of social media activity in response to this kind of messaging.
Overall 64% of those surveyed said they could recall seeing symbols and images associated with social media, including for example the Facebook “Like” button, while watching TV. In terms of specific symbols, 42% said they remembered seeing — and understood how to interact with — the Facebook “Like” symbol, while 18% said the same for Twitter hashtags appearing on TV, and 9% said the same for Shazam symbols. 28% said they recognized and new how to use QR codes that appeared on TV.
What’s more, 33% of those surveyed reported actually responding to social media messaging on TV by, for example, “liking” a TV program, at 20%; scanning a QR code, at… Read more
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