When Facebook launched Timeline for brands last month, it wasn’t just marketers’ social media strategies that got turned upside down.

The new format also changed the way consumers experience brands on Facebook.

In a webcam eye-tracking study for Mashable by EyeTrackShop, participants spent less time looking at Wall posts and ads and more time looking at the cover photo on brands’ timelines than they did on their old Facebook Walls.

“The new Facebook Timeline limits the effective branding space, and the top portion of the page must be effectively utilized,” suggest the study’s authors.

EyeTrackShop recorded eye movements of 30 participants as they were shown brand profiles… Read more

Full article from news.yahoo.com