Brand USA has unveiled the first-ever comprehensive marketing campaign from the United States during a press conference at International Pow Wow, the largest travel trade show in North America. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to ‘Discover this land, like never before.’

“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA chief executive Jim Evans.

“We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer.”

“So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”  Read more

Full article from breakingtravelnews.com