Here we are, 3 days away from the biggest brawling Sunday of the year. Since most of you will be vegging in front of the TV to take it all in, here are 3 HUGE things happening in the World of Advertising that you simply must catch.

1. SNICKERS TO AIR A LIVE AD
The ad will kick off the Third Quarter, following a 36-hour livestream from the set. Starring Adam Driver, it should be fun to catch a commercial with the possibility of bleeps and definite live acting. Go to SnickersLive.com before the big game.

2. SPOTTING AD CLICHÉS WILL HELP THE COMMUNITY
A Celebrity. Explosion. Baby. Hipster. Famous Song. Anything you can think of you’ve literally seen in EVERY ad recently. You get the point. Well, go to this site and help SoCal Honda Dealers tally up all the clichés you spot during the spot slots. For every Big Game commercial featuring an advertising “oh, they did that again?” money will be donated to the Boys & Girls Club in SoCal.

3. BUDWEISER WILL BE POLITICALLY CHARGED
The 60-Second Spot is set to tackle one side of the immigration discussion, focusing on the beer company’s immigrant co-founder, Adolphus Busch. If your brand needs help defining its 2017 game plan check this out.

Let the game begin.