Millennial shoppers (consumers ages 18 to 34 years) now represent the highest percentage of Americans who do not have enough money to cover their basic needs, according to WSL/Strategic Retail, a leading authority on shopper behavior and retail trends.

The findings, which noted that nearly 25% of this young adult market said they are not able to make ends meet — as compared with 17% of adults ages 35 to 54 years and only 13% of those ages 55 years and older — was revealed as part of the company’s How America Shops MegaTrends report, “Moving On 2012.”

“The young adult market has always been known for being the most fashion forward, first to respond to trends and first to adopt to new retail channels,” WSL/Strategic Retail president Candace Corlett said. “But they’re also the group that’s been hit hardest by… Read more

Full article from RetailingToday.com