Our client, The Great Atlantic & Pacific Tea Company, wanted to start the year off with a brand new campaign to target their health conscious consumers and inform them of all the new & much needed resources available at their local grocery stores after the carb filled holiday season!
Thus, the “Live Better Challenge” was born!
Our comprehensive campaign included a TV spot as well as various digital components to spread awareness of all the tools and resources available to consumers motivated to start 2013 with a fresh way of thinking! In order to activate the large customer base of The Food Emporium, Waldbaum’s, Pathmark, A&P & Superfresh, we proposed a challenge to them:
“This is your challenge to use the resources of Fresh Food, Pharmacy and Wellness to Live Better.”
Our campaign included everything from in-store shopping guides and recipes to nutritionist tips and success stories! The Live Better Challenge proves to be the most complete and interactive assistant for consumers to live healthier, happier and BETTER!
Take a look at some of the pieces we created for the Live Better Challenge and click the link below to see our mobile-optimized Challenge page and find out how you can Live Better!