Earlier this month, in front of over 5,000 travel industry professionals at the International Pow Wow event in Las Vegas, Brand USA announced Cirque du Soleil as its inaugural partner for a new communication initiative titled, “USA LIVE ENTERTAINMENT.”This platform provides outbound travel providers from around the world with the ability to expand USA product offerings by featuring the best in-class theatrical productions, concerts and professional sports entertainment.

HEILBrice was present every step of the way through this historic partnership crafting multimedia presentations, training manuals and other promotional materials for the press event, which supported Cirque du Soleil’s process in becoming the first partner to join the innovative platform. This new partnership will assist travel providers with the unique opportunity of leveraging Cirque du Soleil’s international recognition and large fan base in an effort to increase inbound travel to the United States.

Take a look at the video below to find out more about this historic partnership!