As the category leader in the live entertainment, Cirque du Soleil® sets the bar of expectations for the rest of the industry. Offering an experience that is far more than just entertainment, Cirque du Soleil shows are known for unexpected and unforgettable “Wow” moments that leave the audience mesmerized.
The company’s uncompromising standards extends to its marketing and sales team which was armed with an award winning training manual to effectively and concisely communicate the Cirque du Soleil show experience in distinct markets. But they also needed something that would be easy to update. We created an all inclusive solution that would accomplish all of their goals while maintaining the signature Cirque du Soleil style. We created an app.
The app, which will be available only to its travel and media partners is the next iteration of the “Destination Imagination Sales Training Manual.” Cirque du Soleil’s iPad app features video clips from each of its resident shows within the US and brings to life the stunning performances all in the palm of your hand (or that snazzy new iPad stand you got during the holiday’s.) Check out the video below to see how the app works!
The iPad app in combination with the training manual will provide the Cirque du Soleil sales and marketing teams with state-of-the-art assets they need to build programs that meet company brand standards and still look good doing it!