Recently there have been a few articles written about Facebook and online real estate. This is an important aspect of reputation management as well as for search engine optimization. The idea behind claiming your online real estate is that because the main search engines (Google, Yahoo, and Microsoft) all place a high level of trust with domains such as Facebook they often rank them within the top results of the SERP (search engine results page). By registering on these sites with the keyword that you would like to rank for, and then placing unique content on these pages you can normally get these pages indexed and then subsequently ranked within 24 hours. Most sites even offer you the ability to create a sub folder or sub domain that is off their main domain with the keyword or company name of your choice. Some of the websites that offer online real estate include:
There are dozens of other sites that offer similar domain real estate that you can claim, but these traditionally have some of the highest rankings within the SERPs. Even if you don’t use them right now as was the case with the .com real estate race its better to have it now and not need it than to need it and not be able to acquire it.