From the HEILBrice Vault, Hal Brice discusses Larry Light’s article on Six Rules for Brand Revitalization:
1. Refocus the organization.
2. Restore brand relevance.
3. Reinvent the brand experience.
4. Reinforce a results culture.
5. Rebuild brand trust.
6. Realize global alignment.
Here’s an Idea!
Article from AdAge.com
