The Food Emporium is a high quality supermarket chain operating primarily in Manhattan.  Over the years, it has built its reputation on catering to the sophisticated and demanding tastes of New York City shoppers.  To introduce the store’s new online shopping service, HEILBrice created this series of ads that appeared on phone kiosks throughout the city.  The message was simple and was designed to appeal to hip, younger New Yorkers who have better things to do with their time than push a shopping cart around a supermarket.