The most recent edition of Supermarket News’ “Store Brands 2012 State of the Industry Report” named the 2011 Woodson & James initiative created by HEILBrice Marketing Communications for client A&P one of the Top Ten Store Brand Promotions of the year.
The Woodson & James Brand was born out of a top-to-bottom analysis and revisioning of A&P’s steak program. Led by Vice President of Meat Harry Giglio, the new offering included 100% USDA choice Angus Beef, supplied by farmers who maintain high standards of quality and sustainability. Woodson & James became a complete departmental re-invention. The effort included…. Read more