HEILBrice Campaign for A&P Named One of the Top 10 Store Brand Promotions of 2011
Shared by admin Sunday, April 1, 2012

The most recent edition of Supermarket News’ “Store Brands 2012 State of the Industry Report” named the 2011 Woodson & James initiative created by HEILBrice Marketing Communications for client A&P one of the Top Ten Store Brand Promotions of the year.

The Woodson & James Brand was born out of a top-to-bottom analysis and revisioning of A&P’s steak program. Led by Vice President of Meat Harry Giglio, the new offering included 100% USDA choice Angus Beef, supplied by farmers who maintain high standards of quality and sustainability. Woodson & James became a complete departmental re-invention. The effort included…. Read more