That’s right, in 2010, in this ever-innovating world, let us not forget about our old faithful, the coupon. So today, we’re happy to bring Hal back on camera, laying down some marketing insight in his trademark ‘minute and a half or so’. This time he spells out the growing popularity of coupons among some unexpected demographics, and why they’re important now more than ever, especially in social media:

And for a good read, here are the referenced articles:

“Coupons Drive Sales On Social Media” – Adweek

“Men Not To Be Overlooked As Couponers” – MediaPost