In this edition of Here’s An Idea, Hal shares insights about how consumers are living in-the-moment more than ever via the instant gratification of mobile. We make purchase decisions, research products, learn new things, even set new life goals in the few spare minutes we can steal from our busy days. But how can we as marketers capitalize on these precious mobile moments? Watch Hal’s latest “Here’s An Idea” video so you can get the most out of your mobile marketing strategy.

Learn more on Google’s Moment Mapping HERE