One of our favorite marketing mastermind bloggers, Seth Godin, recently offered a “radical idea” for the next time you’ve hit a 40 minute presentation plateau:

“A slide every 12 seconds. 200 slides in all.”

We’ve trained ourselves to follow expected PowerPoint norms, and we’ve all at one time or another seen a room-full of eyes staring at one slide for 5 minutes as we run through multiple bullets. Why not keep our audience on their toes?

“What if you blew it up? Just one word on a slide. Or, perhaps just one image (no cheesy stock please). Maybe you write, “Cheaper” on one slide and, “More durable” on the next…

Slides create action. When did you decide that the appropriate amount of action was six or twelve times every half hour?”

Seth notes that 200 might be an exaggeration, but it’s a change in mindset that he’s asking we consider. Read the full piece here.