HEILBrice CEO Hal Brice talks about some very interesting research on how important trust in online advertising can be. As Marshall McLuhan points out, sometimes “The medium is the message.” Also discussed are relevance of radio and television ads and their timeliness as they relate to when we shop.

And for a good read, here are the referenced articles:

“A Sense of Place, Why Environments Matter” – Online Publishers Association

“Nielsen: Radio Clicks With Consumers Before Shopping” – MediaPost