The current issue of Wired magazine has a fascinating story about Facebook and how it plans to crush Google as the master of the internet.

And actually, they just might get away with it.

I might have mentioned to some of you before that over the last six months, Facebook has become the number one referring site for our agency website.  They’re bigger than the AAAA’s and anything else.

The basic tenet behind Facebook’s domination plan is that people would rather get referrals from friends than go through an unscrubbed Google search to find something they need.
The company believes that people will begin to search on Facebook instead of Google when they’re looking for something.
It works too.

Try putting “iPhone” in your Facebook search and you’ll see what I mean.
Or maybe it’s just MY friends.

And Facebook has 40,000 servers filled with all our rich personal information and none of it accessible by Google’s spiders.

No one knows how this will shake out.
Could Twitter become the Edsel of the internet?
Will Google look like Yahoo in two years?
Hard to tell, but clearly social media is beyond a transient trend.

I bring this to your attention today just to prepare you for the fact that executing a social media strategy effectively is going to be time-consuming.

In essence we’re starting out micro-casting, building a foundation that’ll be a big asset for us as we move forward.
In the beginning, there’s going to be a lot of effort but not much tangible reward.

We’re going to show you how we can repurpose and leverage every piece of content we produce to its maximum extent. And for it to be successful, at the end of the day this will require an effort from you as an individual. Read the full article here.