LOS ANGELES, Calif. – Southern California-based agency, HEILBrice Marketing Communications, has signed the Los Angeles Tourism & Convention Board (LA Tourism), the organization responsible for marketing and selling Los Angeles to travelers and meeting planners globally, it was announced today by Hal Brice, HEILBrice’s Co-Founder & CEO. The agency will develop an integrated consumer marketing campaign for key domestic markets that will also be used as a global platform for marketing efforts in top international visitor markets.
Tourism is a leading industry in Los Angeles. Last year, Los Angeles welcomed a record 41.4 million visitors from around the globe, making it one of the most visited destinations in the United States, with the second highest share of overseas visitors to the U.S. Visitation to Los Angeles is expected to set another record in 2013, with projected visitation exceeding 42 million. Tourism supports 324,000 jobs in Los Angeles and contributes more than $30.5 billion in economic impact to the LA County area.
Said Jeff Morris, President of HEILBrice, “Los Angeles is an amazing, spectacular, evocative and fascinating place that captures the imagination of the world. There are so many rich and eclectic places (and experiences) worth discovering here. I am beyond thrilled to lead our creative, digital and media teams in developing compelling brand work that encourages more visitors to discover Los Angeles.”
“HEILBrice has deep roots in building business that matters in Los Angeles which puts their finger on the pulse of what makes this city exciting,” said LA Tourism Chief Marketing Officer Don Skeoch. “I’m looking forward to working with them to bring the depth and diversity of the Brand LA experience to life for potential visitors around the world.”
HEILBrice previously represented LA Tourism from 2008 – 2011. At that time, the agency assignment was limited to developing advertising around specific domestic marketing programs. The agency also represents the Los Angeles Clippers, Smart & Final (based in Commerce), Marie Callender’s Restaurants, The Yucaipa Companies, Jana Water and more.
About Los Angeles Tourism & Convention Board
Los Angeles Tourism & Convention Board is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for leisure travel, meetings and conventions. LA Tourism is recognized as the City’s official tourism marketing organization. For more information, visit the official visitor information website of Los Angeles at www.discoverLosAngeles.com, www.facebook.com/LosAngelesFan or go to Twitter @discoverLA.
About HEILBrice:
Established by Joni and Hal Brice over 20 years ago, HEILBrice is an internationally renowned advertising, communications, marketing and branding agency, and was recently ranked as one of the 100 largest ad agencies in the United States by Adweek. The agency has carved out a unique and easily identifiable niche in the highly competitive world of ad agencies by continually maintaining focus on retail-chain accounts. HEILBrice has executed successful campaigns for some of the most recognizable brands in the world, including The Los Angeles Times, Universal Studios Hollywood, the Los Angeles Clippers, Ralphs Grocery Company, Hollywood Video and Kroger. In addition, HEILBrice is committed to utilizing a portion of the agency’s resources for pro-bono accounts, focusing on organizations that promote the health, safety and education of children. For more information, please visit www.heilbrice.com or call (949) 336-8800.
