Meet Joe Haley, HEILBrice’s new V.P. of Strategic Planning & Brand Engagement
Shared by admin Tuesday, June 19, 2012

How long have you been working in this industry and how did you get started?

I’ve worked in this industry since 1994. I am fascinated with communication and where the creative arts intersect with commerce. There are a lot of great businesses out there, and I enjoy working with them to create communication that resonates not only with their core values, but also with consumers. It is great to see people embrace a brand and become advocates.

Give us an overview of your career in advertising.

My career in advertising and marketing actually started in college where I worked in the Admissions Department (marketing and advertising the school to prospective students and their parents). I also did some promotional work for a concert pianist who was touring the U.S. with Vladamir Horowitz’s Steinway Grand. After college, I worked for Brandner Communications in Seattle doing promotional marketing for Q-Lube / Minute-Lube. Then, in graduate school, I continued my advertising career at HEILBrice and worked on Ralphs, Food4Less and Diedrich Coffee (along with a few businesses). In late 2004, I had the opportunity to work on Mazda at Doner Advertising, where I was in charge of the retail strategy in the western US and later managed the account and brand communication for Mazda national. Recently, I learned the strategy and mechanics of direct-response marketing for non-profits at Russ Reid. I am thrilled to be returning to HEILBrice and working alongside Joni, Hal, Jeff and the entire team. There are great things happening here and I am really impressed with the level of work that comes out of HEILBrice – first class all the way.

What do you enjoy most about your job?

Strategic thinking that results in ideas. Through research, study, and creative thinking, when a new thought comes to mind that you just know is going to work – and it does – that is very exciting.

What are your hobbies?

I love music and I play the guitar; I have a very eclectic music taste. I like classic cars, especially Corvettes, and I enjoy running, exercising, playing chess, and backgammon. I love my family, and I am very involved in church life as well.