Fall is officially here! And while that might not mean changing leaves or drastic temperature differences here in Los Angeles, there is one very exciting seasonal event to look forward to (besides pumpkin spice lattes, of course): LA Museum Season!
From October 7th– November 17th, anyone who books two or more hotel room nights will receive a special voucher for two free adult admissions and special store discounts at more than two dozen of LA’s leading museums—a value of up to $500. Working with our client, LA Tourism, HEILBrice has been working on helping to get the word out about this amazing deal since its conceptualization: our team developed the name, concept, and branding of the season.
After that we built out both print and highly varied digital creative, focusing on strong, specific targeting. We’re conducting thorough testing of our methods, and we can’t wait to see the results!
In the meantime, be sure to take advantage of one of the coolest (metaphorically speaking, of course) seasons in Los Angeles: LA Museum Season.