Online Advertising Growth in a Downturn Economy
Shared by admin Thursday, December 4, 2008

eMarketer has released revised metrics for growth in advertising online over the next 5 years. Although we’re in the middle of a global slowdown, and the growth in online advertising has slowed with the rest of the world, there still appears to be growth ahead in the online advertising space.

Over the next 5 years, we’re still looking at roughly a double in the areas of online marketing that HEILBrice focuses on such as search engine marketing and optimization, display and rich media. When we look at online video, eMarketer is predicting a dramatic 8-fold spending increase.

5-year online advertising growth
US Online Advertising Spending Growth -$

When we look at these same metrics on a percentage basis, it looks as follows:

5-year % online ad growth
US Online Advertising Spending Growth – %