The National Retail Federation says that despite rising gas prices, Americans are eager to spoil mama this year, with the average celebrant spending $152.52 on gifts, up from $140.73 last year. About 75% intend to spend as much or more than they did last year, bringing total spending to an estimated $18.6 billion. Those in the 18-to-44 age bracket are most likely to celebrate the holiday, as are those who live in the South.

By far, the most common purchase is a greeting card, with 83% of the sample planning to buy one, followed by flowers, the choice of 66%, and some sort of pampering service, such as a spa day, a facial or a massage, selected by 58% of those included in the survey. And 54% will take mom out for a meal, making it a good day for the thousands of restaurants cooking up special Mother’s Day events and menus. (The poll was conducted by BIGResearch, and included more than 8,700 adults.)

Retailers can also expect to do well, with nearly one-third of their customers intending to… Read more

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