It’s a fact that women represent the majority of the online market. Within this demographic are key groups poised for great brand opportunities in 2012. These include affluent women and mom consumers. Since women outnumber men in social media, it follows that marketers should give the female psyche serious consideration when making digital design decisions for their brands. This will give context to how digital design can help brands reach women and help in distinguishing which trends based on irrelevant gender stereotypes… Read more

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