When it comes to consumer technology, the only thing hotter than mobile apps is Internet video, an area that has seen explosive growth in the last few years. Now YouTube has introduced a familiar framework designed to allow advertisers to capitalize on this video boom, dubbed Google AdWords for Video.

The program was soft launched last September for a select group, but now Google AdWords for Video is available to all and it essentially follows the same logic as Google’s text-based AdWords. What that means is that keywords will allow a company’s video ad to appear during relevant video searches, companies only pay for the targeted video ads that people actually view, and they have access to detailed information about how, when, and where their ads were viewed… Read more & watch a DEMO VIDEO of the new AdWords for Video service

Full article from pcmag.com