SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the Mobile Audience Insights Report issued by JiWire on Wednesday.

Specifically, 80% of the on-the-go audience preferred locally relevant advertising, and 75% were more likely to take an action after seeing a location-specific message. The top three actions included…  Read more

Full article from RetailingToday.com