Where do you get your fashion advice? I’m willing to bet most of you, or at least your consumers, look to the movies and sitcoms for guidance on the latest trends, but finding those pieces in stores isn’t always easy, unless you’re looking for the styles of the characters in the box-office-hit, “Twilight” and shop at Nordstrom.
This October, you’ll be able to find clothing inspired by the attitude and mood of the modern vampire film that has taken hold of the pop-culture world at the premium department store, Nordstrom. The timing couldn’t be better for the Awake, Inc. designed line as it will be on sale just 7 weeks before the release of the second film in the series, which is expected to post even larger numbers at the box office this Thanksgiving.
This isn’t the first time we’ve seen hit films, edgy designers, and retailers team up, but this is different. Unlike other pop-culture clothing lines that normally appear at lower-priced retailers like Wal-Mart and Target, this line is showing up at a premium retailer, one that holds a respectable reputation for being on the cutting edge of high-end fashion.
It’s unclear if this is a move that will pay off in this difficult economic time. Those who are looking for bargains might not be willing to spend the extra cash at a premium retailer, but the partnership with Nordstrom might elevate the status of Twilight from a pop-culture flutter to a trend-setting phenomenon that will create a lasting impression on a generation who might not otherwise looked to Nordstrom for their latest clothing purchases.