In 2011, A&P relaunched the Live Better Baby Club. The Club offers A&P shoppers a 10 percent on baby items, member-only specials, and free prenatal and children’s prescription vitamins. We created a brand campaign that included, logo and collateral design, print, in-store signage and digital. Also developed was an engaging, visually stunning and informative website. The comprehensive site enables customers to learn about the Club benefits and product information, and participate in an online community and find their nearest location.