The Citadel is an iconic piece of architecture along Interstate 5 in Los Angeles. Inside you’ll see what is quickly becoming the biggest outlet mall in California. Even though it’s only 10 minutes from downtown, it’s not in a particularly high fashion part of town. Most of what’s inside isn’t visible from the highway, so its story needed to be told.
Citadel is unlike any “outlet” shopping you’ve ever experienced. It’s one of California’s most immersive and lively style destinations, carrying the most famous brands in retail with the highest discounts. Our mission was to lead with style, but to close with low, low prices.
There is a style that is uniquely Los Angeles.
Effortless: Defined by this place where dreams come true and fashion trends are born.
Come To The Citadel.
L.A.’s first choice for outlet shopping. Discover over 130 World Class stores, just minutes from downtown.
Make a big fashion statement. And save big money.
L.A. Style. Outlet Savings.
At HEILBrice we know that every touchpoint matters, so when The Citadel embarked on a major and potentially disruptive remodeling program, we created an interactive set that previewed the new stores and built anticipation for what’s to come. It’s designed as a fashion show runway and even includes several “selfie-perfect” picture locations.
- Brand Definition and Evolution
- Brand Style Guide
- Integrated Marketing Communication Assets
- Print, Digital, Out of Home, Display, Point of Sale, Corporate Identity