As everyone in the spirits business knows, the real job of selling a product doesn’t take place on the glossy pages of lifestyle magazines. It happens right on the retail floor. On the following pages you’ll see some of our work that helped Ketel One-Vodka maintain their market leadership in their category. Armed with the knowledge that most consumers make their decision at the point of sale, we designed and produced displays that clearly and effectively communicate one important message: Ketel One Vodka is the Ultimate Premium Vodka.
To stay true to our “Premium” brand positioning and stand above the competitors, we designed and produced pieces that feel and look premium- from the clean lay out to beautiful photography and seamless production. Finishes and materials are carefully selected to add to the over all “premium”look.
No detail is too small when you’re working with a premium brand. Backed by 325 years of hand crafted distillery, we designed a series of Holiday packaging that speaks Ketel One’s proud heritage.
Mass Displays is an opportunity for Ketel One to showcase its two products: Ketel One Vodka and Ketel One Citroen. Early on, we made a conscious decision not to use materials and substrates that do not look premium. Instead of using corrugated boards for substrates and chicken wires for legs, materials that competitors are using, we used real wood and powder coated metal poles.
What is summer without a lemonade stand? We designed, produced and shipped several hundreds to retail stores nationwide. These lemonade stands are made of wood, custom printed awning material, and powder coated poles. To help retailers put them together, we created a two minute video which was sent to all distributors.
HOW WE PARTNERED WITH KETEL ONE
- On & off-premise point of sale development
- Execution and production of all physical materials including displays
- Special package design
- Production photography and retouching
- Seasonal strategy and messaging